Technology services sales
Win more deals without adding sales headcount.
Improve the workflows that connect sellers, solution teams, specialists, pricing, approvals, and delivery across complex pursuits.
Who this is for.
This is built for technology services companies selling large, complex professional services deals to other businesses. The work is often $100K or more, involves custom services, and depends on coordinated input from account executives, sales engineers, specialists, pricing, delivery, and leadership.
The buyer is usually a CRO, VP of Sales, owner, or CEO. They see good people working hard, but too much internal process delays getting a winning proposal in front of the prospect. Preparation, rework, approvals, pricing, and handoffs all add time.
Choose a starting point
What are you trying to improve?
Pick the one costing you the most right now. If none is quite right, tell us where the workflow is breaking down and start there.
Preparing to Win
Give sellers and specialists the context, questions, risks, and next actions they need before critical buyer interactions.
Improving Proposal Quality
Get stronger, more complete proposals in front of buyers faster, with less rework and fewer review cycles.
Protecting Pipeline
Keep prospecting, follow-up, and opportunity creation moving while the team is focused on large active deals.
Closing Deals Faster
Reduce avoidable delays in pricing, approvals, technical responses, and internal decisions so good deals keep moving.
Tell us what's breaking. We build around the problem.
Start here
Not sure where to start?
Compare a few opportunities and see which one is most worth pursuing.
Explore practical starting points. No contact details required.
What we see
Your people are not the problem. The workflow between them is.
Sellers, solution teams, specialists, pricing, and delivery already know their jobs. The friction appears between people, systems, decisions, and handoffs, especially when the pursuit gets large or complex.
Business impact
How does your business improve when the friction goes away?
The target is not “use more AI.” It is a measurable improvement in the way complex work moves from pursuit to delivery.
Handle more active opportunities without adding sales headcount.
Spend less time preparing, assembling, reviewing, and revising.
Reduce waiting on pricing, approvals, technical input, and decisions.
Keep opportunities progressing while protecting pipeline creation.
Experience behind the approach
Less delay. More capacity.
Before founding LR/AI, Lance built internal AI applications for sales and proposal workflows in a technology-services role. He gathered user feedback, improved the applications and helped colleagues adopt them.
How we approach the work
Start narrow. Define success. Prove value.
The goal is to make the first engagement clear to buy, bounded to deliver, and easy to judge on its results.
Choose one economically meaningful workflow problem that is narrow enough to improve quickly and measurable enough to prove.
Use a short discovery to agree on the deliverable, client inputs, timing, acceptance criteria, and a fixed price before execution.
Create something real enough to use in the workflow, not a strategy deck or another platform to manage.
Use representative work to confirm the capability meets the agreed acceptance criteria and improves the target metric.
Expand only when the first improvement demonstrates value and the next step is worth pursuing.
Start here
Not sure where to start?
Compare a few opportunities and see which one is most worth pursuing.
Explore practical starting points. No contact details required.